A web-based diabetes self-assessment for an omni-channel marketing campaign
#web #mobile #research&testing #contentDesign #health&wellness
Project Span: 1+ years (2023-2024)
My Role: Project Lead, User Research & Testing, Concept Development, UI/UX
A major pharma client approached our team with the desire to create a self-assessment tool to be integrated as part of their diabetes omni-channel marketing strategy. This would support patient-doctor conversations about reaching A1C goals with medication adjustments and lifestyle changes.
I was brought in to translate the concept from client discussions into a functional web tool that would be integrated into an existing marketing campaign.
**This project is not made public, please reach out for me to personally walk you my process on developing and testing this tool.